G5 Search Marketing

SEO is not just an art, but one that requires a strong knowledge base on an industry if you want to succeed on the Web and have your website found online.

This blog is also posted in Long Term Living Magazine.

By Dave Beltramini, Director of Paid Advertising

There are scores of ways to reach prospective Senior Housing residents online, but here’s a look at the most effective channels.

PPC (Pay Per Click Advertising)

If your locations have vacancies, PPC is mandatory. PPC picks…

The Personal Side of Search

By Amy Foster Trenz

Four weeks ago I flew across the country to attend the 2009 Advanced Sales & Marketing Summit for Senior Housing, Assisted Living and Nursing Industries in Naples, Florida. This was my first professional conference in the Senior Housing sector (and, I quickly realized,…

This blog was originally published by Long Term Living.

Senior Housing Operators Can Grow Presence Off and Online

When it comes to marketing your Senior Housing community online, there are three factors that affect your search engine rankings:

1) Paid Listings –Sponsored ads that run across the top and down the right side…

Social Media is not like other marketing practices. It’s not a one-way street. When you pay for an advertisement – you’re telling your story. With social media – you also must listen. It’s a conversation.

This blog was originally published by Long Term Living.

By Devin Davis

Wanting the best situation for a loved one drives senior housing prospects to seek referrals. And there’s no quicker way to source referrals and reviews than on the Internet – through Social Media channels.

With that in mind, let’s take…