I Want To:
Measure Cost Per Customer
Cost Per Customer also know Cost per Customer Acquisition or simply Cost per Acquisition (CPA) is the most important metric in all advertising. CPA X # (the number of customers generated) is the best way to measure the value of any advertising source. With the G5 Platform, we allow you to measure the CPA of all of your advertising sources. Using our proprietary tracking technology, we allow you to map your in-store (off-line) customers back to where they originated online. Further, measuring the CPA by source enables us to rank all of your advertising sources according to Return on Ad Spend.
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