G5 Search Marketing Forms Strategic Alliance with Google
Relationship Enables G5 to Deliver Measurable Online Advertising Solutions to Local Businesses
BEND, Ore. – June 17, 2008 – G5 Search Marketing Inc., a leader in local advertising and measurement solutions, today announced a strategic alliance with Google to become an authorized reseller of Google’s AdWords™ advertising program. By delivering relevant ads when users search online for specific products and services, AdWords enables businesses to use the web to find new customers. Integrating AdWords into the G5 Local Advertising Platform empowers G5 to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.
G5 gives business owners visibility into the precise local advertising efforts that attract the most profitable customers. As the $100 billion local advertising industry shifts online, it is increasingly important to make targeted advertising decisions. G5 gives local businesses a range of options by offering full-service AdWords account management – from account setup and activation to maintenance, optimization and, most importantly, measurement.
“We’re very excited to form this strategic alliance with Google,” said Dan Hobin, CEO of G5 Search Marketing. “Using our platform to measure off-line conversions from various online advertising programs, we have consistently seen an impressive rate of return from the Google AdWords program.”
AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling, and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.
G5 offers local businesses solutions for their advertising efforts through a robust platform that includes a full online suite of solutions. Included in this platform is a measurement tool that can effectively measure the best return on ad spend across any and all media types.
“This relationship provides for an exceptionally important addition to our unique platform,“ Said Hobin. “We can now offer local and regional businesses an all-in-one platform that includes not only AdWords pay-per-click advertising, but also Local Maps Optimization, Organic Search and, most importantly, measurement for their advertising across all media.”
About G5 Search Marketing
G5 Search Marketing is reinventing Local Marketing by giving business owners visibility into what advertising efforts produce their most profitable customers. U.S. businesses spend over $100 billion annually targeting local and regional customers. As consumers shift from more traditional types of media consumption to the online world, there are significant opportunities to measure and improve the efficiency of local marketing and advertising. The G5 Marketing Platform was developed to help manage the shift from off-line to online advertising, measure what works, and optimize to the sources that provide the best return on marketing. For more information, please visit www.g5searchmarketing.com.
Google and AdWords are trademarks of Google Inc.
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CONTACTS:
Devin Davis
G5 Search Marketing
(541) 306-3389
devin.davis@G5searchmarketing.com
www.G5searchmarketing.com