G5 Search Marketing Launches Print Yellow Pages Analytics Tool
New Addition to Local Marketing Platform Measures Effectiveness Of Yellow Page Advertising
Bend, OR. – September 10, 2008 – G5 Search Marketing Inc., a leader in local advertising and measurement solutions, today announced the G5 Print Yellow Pages Analytics Tool has been added to its Local Marketing Platform. It was developed to help advertisers with multiple locations manage the shift from yellow page to online advertising.
The tool enables G5’s Marketing Analysts to do predictive modeling on the effects of cutting yellow page advertising. Analysis includes how many customers will be lost by not renewing certain ads and how many will be offset through other channels. The analysts can then easily rank the different advertising sources and see which ones produce the best return.
According to a July 2008 report by Borrell Associates entitled “Say Goodbye to Yellow Pages,” print yellow page directories face the most uncertain future of all media. The research firm estimates the yellow pages industry will lose 39% of its annual revenue over the next five years. That would amount to a loss of $5 billion by 2013.
“We have clients looking to cut millions of dollars per year in print yellow page advertising,” said G5 CEO Dan Hobin. “The issue becomes when to cut as you don’t want to cut too soon. For businesses with multiple locations, every market is different. Our tool enables our clients to cut advertising in major metros while keeping the smaller markets where yellow pages still perform.”
About G5 Search Marketing
G5 Search Marketing is reinventing Local Marketing by giving business owners visibility into what advertising efforts produce their most profitable customers. U.S. businesses spend over $100 billion annually targeting local and regional customers. As consumers shift from more traditional types of media consumption to the online world, there are significant opportunities to measure and improve the efficiency of local marketing and advertising. The G5 Local Marketing Platform was developed to help manage the shift from off-line to online advertising, measure what works, and optimize to the sources that provide the best return on marketing. For more information, please visit www.g5searchmarketing.com.
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CONTACTS:
Devin Davis
G5 Search Marketing
(541) 306-3389
devin.davis@G5searchmarketing.com
www.G5searchmarketing.com
Tags: Borrell Associates, G5 Search Marketing, Print Yellow Page Analytics