Collegiate Development Services Partners with G5 Search Marketing to Power its Local Online Performance
Marketing partnership increases leads, occupancy
Irving, TX and Bend, OR – October 20, 2009 – Collegiate Development Services, LP, a national student housing provider, has partnered with G5 Search Marketing, the leader in Local Marketing Management, to manage, measure and optimize online and offline marketing efforts for Collegiate’s six locations across the U.S.
“Since partnering with G5, our occupancy rate has increased by 14% in the past year,” said Marketing Director Cliff Sandlin. “Having a Web presence that draws prospective residents has kept us ahead of the game in a time when some of our competitors are finding it hard to maintain targeted occupancy rates.”
Additionally, Collegiate has seen an increase of over 100% in website traffic and a 300% increase in average monthly online leads.
“April to July is traditionally a slow time period for lead generation,“ said Sandlin. “Thanks to G5, we actually saw our average leads per month increase significantly.”
The G5 Local Marketing Platform is a proven single source for managing the shift from offline to online advertising. The Platform drives traffic to a client’s website, generates leads, measures marketing efforts – including Yellow Pages, direct mail, print, Internet – and optimizes to those sources with the best return on marketing investment. G5’s five-year history began in the Self Storage Industry, and the company has successfully expanded into Senior Housing (Assisted Living, Memory Care, Independent Living, Skilled Nursing, Hospice, In-home Care), Multifamily Housing, Student Housing, Marinas and various retail industries.
“Working with Collegiate Development Services is a chance for us to partner with a leader in the Student Housing industry,” said G5 CEO Dan Hobin. “Sharing our expertise with Collegiate has allowed us to contribute to their success.”
About Collegiate Management Group
Collegiate Management Group (CMG) was formed in 2001 by industry leader Rafael Figueroa. Mr. Figueroa is considered one of the pioneer’s of modern student housing from his work developing the current Public/Private Ventures model used by various universities and developers today. Since then, CMG has grown to be one of the most well-respected and experienced operators of on- and off-campus housing in the nation. Our mission is to deliver “Fresh” student management concepts to universities, institutional clients, and private investors. CMG’s new service offerings include: Feasibility Studies, Operations Consulting, Due Diligence, Retail Consulting, Master Planning, Program Management, Physical Plant Management and Student Housing Turn Management. For more information about CMG visit the firm’s website at www.collegiate-dev.com.
About G5 Search Marketing
G5 Search Marketing, the leader in Local Marketing Management (LMM), gives business owners visibility into which advertising efforts produce their most profitable customers. The G5 Local Marketing Platform is a proven single source for managing the shift from offline to online advertising. The Platform drives traffic to a client’s website, generates leads, measures marketing efforts – including Yellow Pages, direct mail, print, Internet – and optimizes to those sources with the best return on marketing investment. The company, which serves over 130 clients representing more than 1,800 locations throughout the U.S. and Canada, was recently named the 146th Fastest Growing Privately-Held Company in America by Inc. Magazine. For more information, please visit www.G5searchmarketing.com.
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CONTACTS:
Devin Davis
G5 Search Marketing
(541) 306-3389
devin.davis@G5searchmarketing.com
Cliff Sandlin
Collegiate Management Group
(972) 759-1616
csandlin@collegiate-mgmt.com