G5 Search Marketing Releases Multifamily Information and Transaction Standard (MITS) Adaptor
Automates Data Exchange for Improved Efficiencies and Information Accuracy
BEND, OR and HUNTINGTON BEACH, CA – April 29, 2010
News
• G5 Search Marketing, the leader in Local Marketing Solutions, today announced the release of a software solution that connects MITS-compliant backend systems with the company’s local marketing platform.
• This announcement coincides with G5’s sponsorship of the Apartment Internet Marketing (AIM) Conference, April 28-30 at the Hyatt Regency Huntington Beach.
MITS Initiative
• MITS (http://www.mitsproject.org) was launched in March 2002 by the National Multi Housing Council (NMHC) to address the need for a set of common electronic data standards that allow software applications to communicate with one another across the Internet.
• This initiative is a collaborative effort between Multifamily property owners and technology providers to create universal, open data standards and extensible mark-up language (XML) architecture to enhance and support the development of systems solutions for the apartment industry.
• The MITS initiative is the only data and systems standards initiative that is focused exclusively on the Multifamily sector.
Product Detail
• The G5 MITS Adaptor supports the data standard used by the largest property management software providers:
• Synchronizes data to ensure that authoritative systems are driving up-to-date website information to ensure optimum user experience
• Centralizes management tasks and streamlines work flow
• Improves industry productivity by materially reducing the need for time-intensive, error-prone manual input and correction of data transmitted between sources
Commentary
• “We develop technology-based solutions that add value to our clients’ business,” said G5 CEO Dan Hobin. “This new integration allows our clients to reduce overhead and effectively engage with prospective renters by providing accurate, updated information.”
About G5 Search Marketing
G5 Search Marketing is the leading provider of Local Marketing Solutions that help
Multifamily properties get found online, generate more qualified leads, convert more leads into new residents, analyze marketing performance – including offline, and optimize to the marketing sources with the best return on investment. G5’s Local Marketing Software Applications & Services provide clients with more residents and better business performance. The Bend, OR-based company was recently named the 146th Fastest Growing U.S. Private Company by Inc. magazine. For more information, please visit www.G5searchmarketing.com.
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CONTACT:
Amy Foster Trenz
G5 Search Marketing
541.306.6321
amy.trenz@G5searchmarketing.com